Wrapping Up
In the beginning there was Don Norman, and Don invented UX.
Other innovators like Jesse James Garrett fleshed out Don Norman’s ideas and the classic UX process was born.
Classic UX worked well with the standard waterfall development cadence and everybody was happy. UX was still a niche practice though.
Moore’s Law was bypassed by innovation and Waterfall no longer worked.
Classic UX was therefore incompatible with modern (Agile) development.
UI/UX Designers took up the mantle of user-centered design. They were crucial to the growth of UX in the design field but limited in scope. Their bias towards digital and graphic design badly skewed the business world’s perception as to the role of UX. That remains a problem today.
Lean UX was conceived by Jeff Gothelf in 2013 and brought true user experience design back into harmony with product development. Suddenly researchers, interaction designers, information designers, and all manner of specialized UX professionals were in demand.
Unfortunately Lean UX was inefficient when a product plan wasn’t well defined, resulting in significant waste and rework.
Google Ventures conceived the design sprint, which allowed teams to rapidly define and test a low-fidelity prototypes. This jump-started the Lean UX cycle on emerging product teams and effectively eliminated the waste and rework problem.
Dual Track Design fused the Google Ventures design sprint model with Jeff Gothelf’s Lean UX methodology. It is a presently evolving discipline as of early 2018.